Look at the Hallmark, Ray-Ban, and Virgin logos below: They can be a bit more rough, scratchy, but also more practical-looking. Think of a luxurious Cadillac or lavish Cartier.Ĭasual script looks more like real handwriting. If you’re using a script font for your logo, make sure it goes hand in hand with the feeling your brand is trying to convey.Ĭursive fonts can fall into the casual or formal categories. These font types are playful at heart but aren’t suitable for every brand. Ideally, logos in this font should be short to maintain legibility. Logo resizing can often cause readability issues. They’re powerful in their simplicity.Ĭursive fonts are formal, elegant, and feminine. Check out the sans serif logo fonts below. Sans serifs are trending and are a go-to for online brands due to their crisp readability on screen. Use this font for logos that are more minimalistic and straightforward. Rolex, Prada, and Mercedes-Benz are traditional and luxurious brands that use serif fonts in their logos.Įasy to read and modern, sans serif fonts mesh well with most shapes and designs in your branding. A serif logo font is for brands that exert timelessness and legacy. Serif logo fontsĪ timeless classic, serif fonts are traditional and sophisticated. Each offers unique characteristics that can help to convey a brand’s personality.
Generally, there are four main types of fonts to choose from. From the types of fonts, tips for making a selection, and actual font examples, we’ll cover it all here. This blog will help you become an expert on logo fonts. Your font even has the power to influence your customer’s thoughts and emotions!īut with so many font choices out there, how do you know you’re selecting the right one? By changing your logo font, you can completely change your brand’s mood and message. Font choice is a critical element of logo design.
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